·華夏星核心價值觀是以人為本，品牌強調每個人都是自己生活中的明星，以文旅為載體，推崇文化自信、品牌自強，鼓勵人們發掘自我潛能，實現夢想。

·Huaxia Star（China Star）is a national registered trademark and an innovative cultural tourism brand that embodies confidence and stands for extraordinary positioning. Integrating "Huaxia" — the genetic code of Chinese cultural heritage — with "Star", a symbol of modern and trendy style, the brand is committed to becoming a "star" force in China’s cultural tourism industry and a "Star of China".

·Huaxia Star holds immense commercial potential and value in cultural tourism. Its services cover core segments of the broader cultural tourism sector, including high-end cultural tourism, premium hotels, transportation, and creative innovation. It has become a beloved "star" brand among elite clients.

·The core value of "Huaxia Star" is "people-oriented". The brand emphasizes that everyone is a star in their own life. With cultural tourism as its carrier, it advocates cultural confidence and brand self-strength, encouraging people to explore their potential and realize their dreams.